2nd Call for Papers - EUKO 2020 Aarhus University, Denmark
Advertising and PR in the Digital Age – Boundaries, Transitions, and New Formats
20th International and Interdisciplinary Conference of the Research Network „European Cultures in Corporate and Business Communication“ – “Europäische Kulturen in der Wirtschaftskommunikation” (EUKO) 12. – 14.11.2020 in Aarhus, Denmark
The rapid development of communication technology and the increasing distribution and use of digital devices and solutions in the fields of advertising and PR influence in many ways how advertising and PR are handled and received. In addition, it influences the way we act and react as senders and receivers and how we perceive advertising and PR. Where advertising and PR begin and end can be unclear when media and textual boundaries are blurred, at least from a reception point of view.
These changes raise many questions concerning for example communicative, media-related, functional, linguistic, and ethical boundaries, transitions, and new formats; how do language use, multimodality, genres, contents, discourses, IT affordances/possibilities, reactions, and perceptions of advertising and PR activities develop in the digital age? These and other issues form the starting point for this conference - a forum for the presentation and exchange of new approaches, studies, and results from academic and business practice. We cordially invite contributors from both academia and industry. The focus will be on contributions from a communicative, linguistic, marketing-theoretical and sociological perspective, but contributions with other perspectives on advertising and PR in the digital age, such as economic, legal, and psychological approaches are also welcome. Of particular interest are presentations on the topics below, separately or in combination, but also studies on other aspects of advertising and PR in the digital age are possible and desirable as long as they relate to boundaries and their pluralization. Conference languages are German and English.
Topics in Advertising & PR in the digital age – boundaries, transitions, and new formats:
Conference venue:
Aarhus University, School of Communication and Culture
Frederik Nielsens Vej 4, 8000 Aarhus C
Building 1421, Conference room M1
Organising committee:
Martin Nielsen and Marianne Grove Ditlevsen, Aarhus University
Anne Grethe Pedersen and Mads Christiansen, Aalborg University
Keynote speakers
Conference languages:
German and English (traditionally, most papers are given in German)
Conference fee:
DKK 1,200
Submission of abstracts:
Maximum 350 words and additional max. 5 references for 20 minute papers + 10 minute discussion until 5 August 2020 to EUKO2020@cc.au.dk.
Important dates:
COVID-19
The conference will take place in any case, irrespectively of the COVID-19 pandemic! If a traditional conference with physical presence should not be possible because of political or administrative restrictions, it will be held online. The Danish government and authorities are currently lifting restrictions that have been valid until now. The final decision on the format of the conference can therefore only be made when we know the restrictions valid for the time of the conference. If the conference will be held as a video conference, the conference fee will be reduced accordingly.
