The purpose of the paper is to penetrate further into the aesthetic (Becker, 1982) discussions on how to evaluate art and to do so from an artistic perspective.

The paper proposed that art is to be evaluated in an artistic way. The paper will show an example of how to do so and discuss how it is relevant to do so. The discussion of relevance will also touch upon the fact that although it might be a solution (as the paper suggests) it also runs the risk of having the opposite effect of adding to by doubling the problem. The last can result from the situation where you end up not only evaluating the art but also evaluating the art evaluating the art. It might be arued that the solution is (or comes close to) what is already done when art critics write more or less artistic reviews to evaluate art.

The basic idea is to make the public (not only the critics) evaluate art artistically and thereby make art into a process or an on-going conversation between artist and the public (or different types and kinds of artists) that:

• Provides a better impression of art and the artistic process
• Shows how difficult it might be to accomplish art (and to recognise when it is art)
• Makes the public relate to art and a much more personal and artistic way than theyusually do and makes the public part of an artistic and creative process that might change the perspective upon art for the artists as well as the public.

Per Darmer is Associate professor at Copenhagen Business School, Institute for Organization.The research is within organization theory where he has studied organizational culture, organizational identity, emotions in organizations, innovation and creativity in organizations, and art of management (art-based methods: How art can be related to organizations and management). He has been a member of the international “Art of Management network and conferences since 2004, and was conference organizer for the Art of Management conference in Copenhagen 2014.