RETHINK EATING 2020:

DIGITAL AND IMMERSIVE EXPERIENCES

Aarhus University, December 3, 2020

PROGRAM

13:00-13:15

Welcome and Introduction to FQS Group (Plenary session ZOOM LINK)
(Derek Victor Byrne, Aarhus University)

13:15-13:30

Project overview: Virtual and Augmented Flavours

(Qian Janice Wang, Aarhus University)

13:30-14:00

Keynote: Where are all the magical food and beverage experiences?
(Charles Spence, University of Oxford/University of Aarhus)

14:00-15:30

Brainstorming Workshops
Track 1 (ZOOM LINK)
Track 2 (ZOOM LINK)
Track 3 (ZOOM LINK)
14:00-14:30
Eating the impossible: Pushing the boundaries with AR & VR Digital Eating and Health: Collective Fact Gathering    Reconnecting with food: Mechanical haptics to enhance eating experiences
14:30-15:00
Sounds delicious: How our sense of hearing alters the eating experience    Digital Eating and Health: Collective Problem Solving    Reconnecting with food: Digital haptics to enhance eating experiences
15:00-15:30

Food utopia: Designing the ideal eating environment

16:00 - 18:15

A series of moderated interviews with questions from the audience. (Plenary session ZOOM LINK)
16:00-16:30 Optimising food pleasure
(Morten Kringelbach, University of Oxford/Aarhus University & Juan Carlos Arboleya, Basque Culinary Center)

16:30-17:00 Takeaway food without taking away the experience
(Charles Spence, University of Oxford + Morten Storm Overgaard, University of Aarhus)
17:00-17:15 Break
17:15-17:45 Socializing around the virtual table
(Susanne Højlund, Aarhus University + Anu Hopia, University of Turku)
17:45-18:15 Delivering immersive experiences to remote consumers
(Carlos Velasco, BI Norwegian Business School + Steve Keller, Pandora Radio)

18:15-18:30

Wrap-up and conclusion

19:00-20:00

(Optional) Online participatory dinner event/experiment

Revised 28.02.2024

Signe Nørretranders