In just a few weeks, 1300 communication and media researchers will meet in Aarhus for this year’s ECREA conference, hosted by Aarhus University, DMJX, and supported by VisitAarhus. In a recent interview, the head of the Department of Media and Journalism Studies, Anne Marit Waade, explains how the theme “Rethink Impact” relates to current debates in academia, the city of Aarhus, and the university.